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For years, as we’ve guided leaders through the strategic planning process, we’ve challenged people to not just do more of the same, but to challenge assumptions of their business, their customers, and their beliefs on the way things are or should be. To find ways to try new approaches, or try doing the same things in a different way. Instead of waiting for their industry or business to be disrupted, they disrupt. Regardless of the circumstances, this is something that is very hard for most organizational leaders to do.

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